Brand & Media Kit
The CargoYatra brand
Our logos, colours and the rules that keep them consistent everywhere. Please read the usage terms before using any asset.
The CY monogram
An open “C” and a fork “Y” on a brand-blue plate, underscored by an amber accent bar. Drawn as pure vector geometry — no font dependency — so it stays sharp at every size, from a 16 px favicon to a building wrap.
Paired with the wordmark — CargoYatra — set in Inter / Manrope, weight 800, tight tracking.
Primary lockups
Use the horizontal lockup by default. On dark or photographic backgrounds, use the reversed (on-dark) or a single-colour version.
The mark & wordmark
Use the standalone mark where space is tight (app icons, avatars, favicons). Use the wordmark where the mark already appears nearby.
Badges & alternate lockups
Pills, the seal, a framed presentation icon and single-colour outlines — for stamps, watermarks, partner badges and merch. Never redraw these; download the vector.
Colour palette
Brand Blue is primary; amber is a sparing accent. Ink and Paper carry text and surfaces.
Brand Blue
Primary — plate, links, “Yatra”
Blue Deep
Gradient end, hovers
Blue Light
Tints, highlights on dark
Amber
Accent bar — use sparingly
Ink
“Cargo”, body text on light
Paper
Light background
Clear space
Keep clear space on all sides equal to the height of the “C” in the mark. Nothing — text, images or edges — should intrude into it.
Minimum size
Below these sizes the mark loses legibility. Never render the logo smaller.
Mark · 24 px
Lockup · 120 px wide
Usage rules
Do
- Keep clear space around the logo equal to the height of the “C”.
- Use the reversed (on-dark) or single-colour lockups on photos and busy backgrounds.
- Use the supplied vector (SVG) files so the mark stays pixel-perfect at any size.
- Keep the amber accent bar — it is part of the mark, not decoration.
- Respect the minimum sizes: mark 24 px, full lockup 120 px wide.
Don’t
- Don’t recolour the plate, the monogram, or the accent bar.
- Don’t stretch, squash, rotate, skew or add drop-shadows or outlines.
- Don’t redraw, re-space or substitute the “CY” geometry or the wordmark typeface.
- Don’t place the full-colour mark on a low-contrast or cluttered background.
- Don’t lock the logo up with other logos, taglines or icons you create.
- Don’t use old or unofficial CargoYatra logos — always pull from this page.
Motion
Official animated marks — a draw-on, a self-forming build, a loader and the full logo reveal. Use these for splash screens, loaders and intros; don't create your own logo animations.
Illustrations
Brand scenes that show the logo in context — the website hero, app splash, vehicle livery and a packaging label. Use them as supplied; don't recolour or restyle the mark within them.
In the wild
The identity on real surfaces — apparel, packaging, signage, print and profiles. Reference mockups for how the mark should sit, breathe and hold its clear space.
Trademark & legal notice
“CargoYatra”, the CY monogram, the CargoYatra wordmark and the “Logistics, in perfect motion.” tagline are trademarks of Lacspace Corporation Pvt. Ltd.. All rights reserved. These assets are protected by trademark and copyright law.
You may, without prior permission:
- Use the marks to make truthful, editorial or news reference to CargoYatra.
- Use an unmodified logo to link to an official CargoYatra property.
- State that you are a customer or verified partner, where that is true.
You may not, without our prior written permission:
- Use the marks in a way that implies sponsorship, endorsement, partnership or affiliation that does not exist.
- Modify, recolour, redraw, animate or combine the marks with other elements.
- Incorporate the marks (or confusingly similar marks) into your own product name, logo, domain, app icon or company name.
- Sell, or produce merchandise bearing, the marks without a licence.
- Use the marks in a false, misleading, disparaging or unlawful manner.
We reserve the right to review, and to withdraw permission for, any use of our marks at any time. Questions or permission requests: hello@lacspace.com. CargoYatra is a product of Lacspace Corporation Pvt. Ltd..